Senior Growth Consultant - CRM – Maternity Cover

Hi, we’re Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO® 👋. We’re setting the standard for growth in the brave new digital world, and we need great people to join our global team! WHAT TO EXPECT: Join Phiture's CRM & Retention team as a Senior CRM Consultant, covering maternity leave for one of our most senior consultants on our flagship HBO Max account. You'll lead high-impact CRM and lifecycle marketing programs for one of our largest and most technically demanding clients, working across EMEA (and APAC). This is a hands-on role combining deep technical Braze expertise with senior-level client relationship ownership — you'll be the primary point of contact for key stakeholders, responsible for maintaining the trust and quality bar this account has built over several years, including award-winning campaign work (Braze Torchie Awards, People's Choice Award for CRM Campaign of the Year). This is a fixed-term engagement (approx. 5-6 months) starting mid-November to early December, allowing sufficient time to onboard and shadow before full handover. WHAT YOU’LL DO: • Own Day-to-Day Client Relationship: Act as the senior point of contact for our client stakeholders, maintaining the level of trust, responsiveness, and strategic input the account is known for. • Lead CRM Technical Architecture & Audits: Conduct advanced audits of CRM setups, including taxonomy, event structure, API integrations, custom attributes, and webhook flows, ensuring accurate data flows and scalable architecture within Braze. • Maximize Braze Capabilities: Deeply leverage Braze's advanced personalization and automation capabilities such as custom events, real-time triggers, Liquid logic, and dynamic content to maintain and evolve our clients’ lifecycle programs. • Manage Lifecycle Campaign Execution: Own planning and execution of end-to-end lifecycle marketing strategies across channels (email, push, in-app, SMS), aligned to HBO Max's user journeys and business goals, including large-scale, high-profile campaigns (e.g. major content launches, live events). • Cross-Functional Orchestration: Collaborate closely with Creative, Retention, Martech, and CRM Ops counterparts (both Phiture-side and client-side) to keep campaigns aligned and delivered on time. • Data Integrity & Technical Troubleshooting: Work with client dev/data teams to validate event instrumentation, user segmentation logic, and troubleshoot CRM workflows, APIs, and marketing data pipelines. • Drive Experimentation: Design and implement A/B and multivariate tests across channels to optimize lifecycle touchpoints. • Analyze & Report on Performance: Translate retention/engagement KPIs and cohort behavior (via Amplitude, Mixpanel, or Looker) into clear, actionable insights and recommendations for both internal team and client. • Coach where needed: Support and mentor any freelance or junior support resources allocated to the account during the engagement. WHAT YOU’LL NEED: • 5+ years of hands-on experience in CRM, lifecycle marketing, or marketing automation, ideally for large-scale mobile/streaming or subscription products. • Deep, hands-on expertise with Braze specifically - API usage, Liquid logic, webhook setups, custom events/attributes, and advanced campaign architecture. • Comfortable performing technical audits and working directly with client product/data teams on taxonomy, tracking plans, and event schemas. • Strong data literacy: able to query and interpret data, build dashboards, and translate findings into recommendations, using tools like Amplitude, Mixpanel, Looker, or Tableau. • Proven experience owning senior-level client relationships independently - this role requires stepping into an established, high-trust relationship with minimal ramp-up support. • Deep understanding of retention/engagement mechanics for large consumer/subscription products, including behavioral triggers, cohort segmentation, and monetization models. • Proficient with HTML for messaging templates and troubleshooting cross-device layout issues. • Excellent client communication skills and confidence leading client workshops, meetings, and audits independently, including with senior client stakeholders. • Fluent in English (verbal and written). • Available to start mid-November to early December, for a fixed-term engagement of approximately 5-6 months. Nice to Have • Prior experience with entertainment/streaming or subscription-based media clients. • Familiarity with multi-market/multi-region CRM programs (EMEA + APAC). • Experience with experimentation design and testing platforms. • Experience working in agile squads or cross-functional pods. • Experience with ASO and performance marketing. WHAT WE OFFER YOU: • Flexible Remote Work — Unlimited remote work within your home country (EMEA), plus up to 90 days per year internationally. • Generous Vacation Allowance — Enjoy up to 30 days of paid vacation annually, plus extra days for special occasions (country-specific), so you can recharge and pursue your passions. • Quarterly Bonus Opportunities — Boost your earnings through our quarterly bonus scheme, directly linked to our shared success. • Mental Wellness Prioritized — Free, confidential mental health support from licensed therapists through our partnership with Oliva. • Personal Development Investment — €1,000 annual personal growth budget and 10 dedicated learning hours each month, empowering your continuous growth. • Flexible Working Hours — Shape your workday around your lifestyle and productivity, choosing working patterns that best suit you. • Vibrant Berlin Office — Enjoy a flexible, pet-friendly workspace at our spacious headquarters located in one of Berlin’s most vibrant neighborhoods. • Global Team Connection — Regular team-building events and a memorable annual all-expenses-paid company offsite. • Tailored Career Growth — A personalized career roadmap and development plan designed to keep you advancing professionally. • Home Office Allowance — Monthly remote-work cash allowance to level up your home workspace or help cover internet costs. • Premium Onboarding Kit — Branded Phiture gear and your very own MacBook from day one. • Thoughtful Celebrations — Responsibly sourced birthday, anniversary, and seasonal gifts, because every milestone deserves recognition. We encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. All employment decisions are based on qualifications, merit, and business needs. Originally posted on Himalayas